25% automatic discount on all orders over $50 during COVID-19


Hi Fellow E.A.T friends, 

My name is Danielle Jimenez. My husband and I relocated our lives in February 2017 from the hustle and bustle of Sydney, to the beautiful Forster 3 hours north of Sydney. 

I have owned my own businesses in the world of "Competitive Cheerleading" for 13 years since I was 21 and so when the time came for my husband and I to have children I was seriously nervous about how I was going to be a good mum & keep up with everything at work. 

Thankfully, we had the most wonderful experience at Norwest Private Hospital when we had our gorgeous daughter Aubrie in June 2014. The nurses there really helped me embrace my love for breastfeeding.

Fast forward to 2018, we have our handsome second child "little man" born in August of 2016, and I was still feeding daily and loving it. 

I came up with the concept for E.A.T because as a busy active mum who lives by the beach, I want to feel comfortable, look nice and still have fully functioning breast feeding garments to wear, and I know I am not alone!

My hope is that breastfeeding mums around Australia can now enjoy feeding their bubbas everyday of the week and look fabulous, feel comfortable, and hopefully want to keep feeding for as long as they can. 

I am passionate about the brand & its purpose, about being the best mum I can be, and excited to hopefully be bridging a gap in the breastfeeding market. 

Now we can all be active, go to Wet n Wild, sit by our pools, or chill at the beach and feel confident, classy and 'Easily Access the Tit' for our favourite people in the world; our babies!

Yours in feeding, 

#activewearactivewearfeedingmybabyinmyactivewear #chillswimbeactivefeed #workfamilybalance